• Home

  • Insights Hub

    • blog

      OEM vs CUSTOM FORMULA: FORMULATE to SUCCEED- Importance on Focusing on your Unique Selling Point

      November 28, 2022

      In this video, we will discuss the importance of focusing on your unique selling point- any product especially newly launched products needs to stay focus on it’s consumer’s experience in order to succeed in the crowded marketplace. We emphasize the importance of this focus through custom formulation as opposed to OEM (aka Conrract Manufacturer/ Co-Packer) ready-made formulation which only focuses on...

    • blog


      February 7, 2022

      1. How do we deliver the best possible experience to our consumers through the products we offer? At FUBIZO, we always ask this question first when developing a product. What motivates us to take up a project is the imagination of our consumers enjoying the product. The imagination of how a product we develop could be in 70+ countries and positively...

    • blog

      3 Challenges to Product Development

      December 10, 2021

      As developers, it would be nice to know it all or at least, “know most of it”- however, as we have experienced, as individuals, we know very little which is an unfortunate reality. Deep understanding and thorough knowledge of a subject matter are what solve problems. Perhaps, the first greatest challenge facing a developer is accepting that he/ she does...

    • blog

      New Product Development: Understanding the Market

      May 20, 2021

      In the last article, we define the market as a group of people you are trying to communicate about your product to. In short, the market is a group of people who would take an interest in your product and engage with it one way or another. Having a product is one aspect of product development but without the right...

    • blog

      Are New Product Developments Necessary? – Increasing Success Rates of New Products

      May 13, 2021

      We have all heard phrases like “innovate or die”, “if you don’t change with time, you’ll be left behind” and many more that basically yells out for companies to keep creating something new; either by changing a feature of current offerings or by completely creating something new. However, there is also a popular statistics that claims 90% of new products/startups...