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Thinking about launching a packaged beverage? 🥤🚀 Here’s everything you need to know!
✅ What makes a beverage successful?
Unforgettable taste 🍹
Consistency & quality across batches
Functionality – delivering real benefits
⚠️ Why do some beverages fail?
Weak flavour profiles 😖
Overpromising & underdelivering on benefits
Poor quality control
🔥 2025 Beverage Trends:
Low-sugar & balanced sweeteners
Probiotics & functional ingredients
Personalized drinks for wellness
FUBIZO is your trusted partner in beverage...
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As we approach the end of our 2024 business year this March, we’re reflecting on an incredible journey of innovation and success! 🚀✨
Over the past year, FUBIZO has:
✅ Developed 150+ food & beverage products
✅ Expanded our global presence 🌍
✅ Helped clients generate over 215 million MYR (~60 million USD) in revenue
✅ Earned recognition as the BEST Specialist Product Food &...
How to Successfully Develop and Launch Your Packaged Beverage
The beverage industry is evolving rapidly, with functional beverages leading the charge in consumer demand. As we enter 2024, plant-based drinks, probiotic beverages, and immunity-boosting juices are dominating the market, catering to health-conscious consumers. Looking ahead to 2025, personalisation will take centre stage, with functional beverages focusing on mental wellness, stress relief,...
Undoubtedly, food branding isn’t a new thing or buzz. We have been used to it for ages. For instance, if you can relate to the logo of brands like McDonald's, Coca-Cola, Domino's Pizza, Burger King, or Pepsi, bang on. You got it! However, in this blog post, you will learn about food branding, its basics, the different elements revolving around...
In this video, we will discuss the importance of focusing on your unique selling point- any product especially newly launched products needs to stay focus on it’s consumer’s experience in order to succeed in the crowded marketplace.
We emphasize the importance of this focus through custom formulation as opposed to OEM (aka Contract Manufacturer/ Co-Packer) ready-made formulation which only focuses on...
