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    PENANG, MALAYSIA

    Kor Kor – High-Protein Fish-Based Snack (Keropok Lekor)

    Kor Kor, based in Penang, Malaysia, collaborated with FUBIZO to develop a high-protein fish-based snack, Keropok Lekor, along with three unique sauces. Targeted at the Malaysian market, this innovative product combines fresh fish with distinctive Malaysian flavors, offering a delicious and nutritious snack option.

    • Flavor Creation

      Flavor Creation

    • Product Development

      Product Development

    • Market Growth

      Market Growth

    • Customer Satisfaction

      Customer Satisfaction

    Client Profile:

    • Client Name: Kor Kor – Penang, Malaysia
    • Industry: Food Manufacturing Snacks
    • Target Market: Malaysian consumers looking for high-protein snacks with local flavors.

    Client Requirement:

    Kor Kor needed to create a deep-fried fish-based snack with high protein content and unique Malaysian-inspired sauces to cater to local taste preferences. The product had to stand out in the market with its quality and flavor variety.

    Our Work:

    1. Product Development:
    • Utilized fresh fish to create a high-protein Keropok Lekor snack, ensuring the product was nutritious and delicious.
    • Developed a unique deep-frying process to maintain the snack’s texture and flavor.
    2. Sauce Creation:
    • Formulated three distinctive sauces from scratch to complement the snack: Laksa, Curry, and Caramelized Onion flavors.
    • Ensured each sauce captured the authentic taste of Malaysian cuisine while enhancing the snack’s appeal.
    3. Flavor Profiling:
    • Conducted extensive flavor profiling to perfect the taste of each sauce, ensuring they appealed to the local palate.
    • Balanced the seasoning to enhance the natural fish flavor without overpowering it.
    4. Testing and Refinement:
    • Conducted rigorous testing to refine the snack and sauces, ensuring high quality and consistency in every batch.
    • Incorporated feedback from taste tests to adjust the recipes and improve overall consumer satisfaction.
    5. Regulatory Compliance:
    • Ensured all products met Malaysian food safety and quality standards.
    • Provided support for regulatory documentation and approval processes.

    Results Shown:

    • High-Protein Content: Successfully developed a fish-based snack with superior protein content, making it a nutritious option for health-conscious consumers.
    • Unique Flavors: Introduced three innovative sauces—Laksa, Curry, and Caramelized Onion—each offering a distinctive Malaysian flavor profile that resonated with local consumers.
    • Market Differentiation: Positioned Kor Kor as a unique brand in the snack market, differentiating it with high-quality ingredients and authentic local flavors.
    • Positive Consumer Feedback: Received enthusiastic feedback for the taste and quality of both the snack and sauces, boosting brand loyalty and repeat purchases.
    • Regulatory Approval: Achieved compliance with all necessary food safety standards, ensuring the product was ready for market launch.

    Kor Kor’s high-protein fish-based snack, developed in collaboration with FUBIZO, offers a unique and delicious option for Malaysian consumers, combining the nutritional benefits of fresh fish with the rich flavors of Malaysian cuisine.

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