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    MinusZero Enterprise: Crafting a Distinctive Sugar-Free Syrup and Brand Strategy

    MinusZero Enterprise, a thriving cafe and bar establishment in Queensland, Australia, aimed to diversify their offerings by venturing into the consumer packaged goods (CPG) market.

    • Product Development

      Product Development

    • Branding


    • Product Validation

      Product Validation

    • Market Success

      Market Success

    Client Profile:

    With a focus on enhancing customer experience and promoting health-conscious choices, MinusZero Enterprise sought to introduce a sugar-free syrup that not only provided sweetness but also offered nutritional benefits.
    Their vision was to develop a product that catered to health-conscious consumers while maintaining the high standards of taste and quality associated with their brand.

    Our Work:

    FUBIZO embarked on a multifaceted approach to fulfill MinusZero Enterprise’s objectives. This involved extensive research and development to create a sugar-free syrup that achieved an equivalent sweetness level to traditional sugar without any unpleasant aftertaste. Ingredients with proven nutritional benefits for digestive health were carefully selected and incorporated into the formulation.

    In tandem with product development, FUBIZO crafted a comprehensive brand strategy encompassing the creation of a product catalogue, social media marketing plan, compelling content, and visually appealing product label. Each element of the strategy was meticulously designed to resonate with the target audience and effectively communicate the unique selling points of the sugar-free syrup.

    Results Shown:

    The collaborative efforts between MinusZero Enterprise and FUBIZO resulted in the successful development and approval of the sugar-free syrup product. Validation of its benefits by an Australian laboratory further reinforced its credibility in the market.

    Additionally, the product design and catalogue crafted by FUBIZO are now integral components of MinusZero Enterprise’s commercial operations, contributing to the product’s market success and brand visibility.

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