Why Fixing One Product Beats Launching Five New Ones
Fixing one product’s formulation and stability builds brand trust, repeat purchase, and export
readiness. Expanding unstable SKUs multiplies failure and weakens long-term brand equity.
ANZ Pillar 6
If You Don’t Fix It Now, Someone Else Will Take the Shelf
Unfixed formulation and stability problems quietly trigger retailer replacement. Shelf space in ANZ
is reallocated to more reliable products, often created by those who learned from your failure.
Why Shelf-Life Problems Kill Small Brands — Quietly
Most professionals overinvest in manufacturing and underinvest in judgment. This Insight explains the real distribution of effort between judgment, manufacturing, and distribution in ANZ markets.