In the last article, we define the market as a group of people you are trying to communicate about your product to. In short, the market is a group of people who would take an interest in your product and engage with it one way or another. Having a product is one aspect of product… Continue reading New Product Development: Understanding the Market
We have all heard phrases like “innovate or die”, “if you don’t change with time, you’ll be left behind” and many more that basically yells out for companies to keep creating something new; either by changing a feature of current offerings or by completely creating something new. However, there is also a popular statistics that… Continue reading Are New Product Developments Necessary? – Increasing Success Rates of New Products
