Undoubtedly, food branding isn’t a new thing or buzz. We have been used to it for ages. For instance, if you can relate to the logo of brands like McDonald's, Coca-Cola, Domino's Pizza, Burger King, or Pepsi, bang on. You got it! However, in this blog post, you will learn about food branding, its basics, the different elements revolving around...
In this video, we will discuss the importance of focusing on your unique selling point- any product especially newly launched products needs to stay focus on it’s consumer’s experience in order to succeed in the crowded marketplace.
We emphasize the importance of this focus through custom formulation as opposed to OEM (aka Contract Manufacturer/ Co-Packer) ready-made formulation which only focuses on...
1. How do we deliver the best possible experience to our consumers through the products we offer?
At FUBIZO, we always ask this question first when developing a product. What motivates us to take up a project is the imagination of our consumers enjoying the product. The imagination of how a product we develop could be in 70+ countries and positively...
As developers, it would be nice to know it all or at least, “know most of it”- however, as we have experienced, as individuals, we know very little which is an unfortunate reality. Deep understanding and thorough knowledge of a subject matter are what solve problems. Perhaps, the first greatest challenge facing a developer is accepting that he/ she does...
In the last article, we define the market as a group of people you are trying to communicate about your product to. In short, the market is a group of people who would take an interest in your product and engage with it one way or another. Whether it’s new food product development or other types of product development, having...
