OEM vs CUSTOM FORMULA: FORMULATE to SUCCEED- Importance on Focusing on your Unique Selling Point

In this video, we will discuss the importance of focusing on your unique selling point- any product especially newly launched products needs to stay focus on it’s consumer’s experience in order to succeed in the crowded marketplace.
We emphasize the importance of this focus through custom formulation as opposed to OEM (aka Conrract Manufacturer/ Co-Packer) ready-made formulation which only focuses on creating huge quantity of product while almost always neglecting your consumer’s needs. If a manufacturing plant is needed, customize the formulation then get them to only produce it.

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