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      FUBIZO’s WAY to PRODUCT DEVELOPMENT: An Overview

      February 7, 2022

      1. How do we deliver the best possible experience to our consumers through the products we offer? At FUBIZO, we always ask this question first when developing a product. What motivates us to take up a project is the imagination of our consumers enjoying the product. The imagination of how a product we develop could be in 70+ countries and positively...

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      3 Challenges to Product Development

      December 10, 2021

      As developers, it would be nice to know it all or at least, “know most of it”- however, as we have experienced, as individuals, we know very little which is an unfortunate reality. Deep understanding and thorough knowledge of a subject matter are what solve problems. Perhaps, the first greatest challenge facing a developer is accepting that he/ she does...

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      New Product Development: Understanding the Market

      May 20, 2021

      In the last article, we define the market as a group of people you are trying to communicate about your product to. In short, the market is a group of people who would take an interest in your product and engage with it one way or another. Whether it’s new food product development or other types of product development, having...

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      Are New Product Developments Necessary? – Increasing Success Rates of New Products

      May 13, 2021

      We have all heard phrases like “innovate or die”, “if you don’t change with time, you’ll be left behind” and many more that basically yells out for companies to keep creating something new; either by changing a feature of current offerings or by completely creating something new. However, there is also a popular statistics that claims 90% of new products/startups...

    • blog

      FOOD 2020 FOR PRODUCT DEVELOPERS: INNOVATION AND PROBLEM SOLVING

      January 7, 2020

      INTRODUCTION How did Haegan Dazs, Oreo’s, Nestle and Coca Cola innovate and stay relevant in the market?What are the top innovation trends of 2020?What problems does your product solve for the market and at what price would it be acceptable to the market?What are the kinds of innovations an organization should pursue based on the target market and company’s budget?How to...